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Even in our first big campaign, perfume in 2017, we were surprised at the difference in engagement. A single influencer can unleash more power than 20 brand channels. What makes influencers so successful in marketing?
Influencers have often built a dedicated and loyal following that trusts them. This foundation of trust enables influencers to convey messages in a credible way. In comparison, brand advertising campaigns can sometimes be perceived as impersonal or intrusive.
Influencers communicate with their followers in a personal and informal way. This creates a more intimate connection and allows followers to better identify with the content presented. Brands, on the other hand, tend to use a more general approach.
Influencers often have a specific niche or target group they focus on. This allows brands to target specific relevant audiences, rather than targeting broad and potentially less relevant audiences, as might be the case with general advertising campaigns.
Influencers can bring creative approaches and original ideas to showcase products or services. This can attract attention and encourage audience interaction. Standalone advertising campaigns by brands might sometimes seem less original or less engaging.
When influencers use products or services and share positive experiences with them, it can serve as social proof. Other people might feel more inclined to try a product if they see that a trusted person is already using and appreciating it.
Influencers often have the ability to entertain their viewers, whether through humorous content, stories, or emotional connections. This can help keep viewers interacting and engaged with the content longer.
Do you have questions about campaigns and marketing with influencers, creators and UGC integration? Our CM team is here for you!
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